Effective date: September 5, 2026
Version: 2.0
Purpose and scope
Readers should be able to recognize paid content, identify who funded it, and understand relevant financial relationships. This policy sets the standards for sponsored content that SilverWars LLC produces, commissions, or distributes through SilverWars.com, SilverWars.org, CriticalWars.com, and associated newsletters, social accounts, videos, downloads, and third-party placements.
These standards apply to employees, contractors, agencies, and other contributors acting on our behalf. They also apply to our promotional activity on Reddit and other platforms, subject to each platform's rules. Independent community posts are not automatically our publications; content we commission, direct, or compensate is covered.
What counts as sponsored content
Sponsored content includes material created, selected, published, or amplified in exchange for money or another benefit. Compensation may come directly from the featured company or through an agency or other intermediary. Benefits may include securities, referral payments, products, services, travel, or other consideration.
A paid campaign can include company coverage, interviews, press-release distribution, or broader reporting about commodities, technology, supply chains, and industry developments. A paid placement remains sponsored when it uses factual reporting or third-party sources, contains no investment recommendation, or does not mention the sponsor in its headline.
Editorial work produced outside a paid arrangement is assessed separately. When editorial coverage concerns a sponsor or another material business or financial relationship, that relationship must be disclosed where relevant to how readers would evaluate the coverage.
Clear identification and placement
Each sponsored item must identify itself as advertising and name the sponsor prominently. Readers must encounter the disclosure with the content, without searching another page or opening a comment thread. This policy supplements the disclosure attached to each item.
Web articles and landing pages: Display the advertising label, sponsor identity, and applicable compensation disclosure at the beginning, before the substantive sponsored content.
Newsletters: Identify each paid section before its content. If the entire edition is sponsored, identify that sponsorship at the beginning.
Social posts, including Reddit: Put an explicit advertising disclosure and sponsor identity at the start of the post, with required compensation information in the post itself. Use applicable platform disclosure tools as well. A profile, flair, first comment, or destination-page notice alone is insufficient.
Video and audio: Disclose the sponsorship in the content before the promotional message. Videos must use readable on-screen disclosure and spoken disclosure where the message is also conveyed through audio. Repeat disclosures during live or extended presentations when needed for viewers joining later.
Images and downloads: Put a readable disclosure on promotional images intended to circulate independently and at the beginning of downloadable sponsored material.
Disclosures must use clear language appropriate to the audience and remain with archived sponsored content after a campaign ends. Links may provide additional detail but cannot replace information that must appear in the item itself. If a format cannot accommodate the necessary disclosure, use another format.
Compensation and financial interests
Paid securities-related content must disclose the source, nature, and amount of compensation received or to be received, including indirect compensation. Identify the featured issuer, the payer if different, the campaign period, cash amounts and currency, and the quantity and material terms of any securities or other noncash benefits.
Where payment covers several publications or services, identify the total relevant campaign compensation and its scope. Do not describe a campaign-wide fee as payment for a single post. Any separately allocated placement fee must be identified accurately.
Campaign disclosures must also state relevant securities interests held by SilverWars LLC and participating authors or campaign personnel, including an affirmative statement when they hold none. Those statements must be verified rather than assumed. Material changes require updated disclosures on affected active placements, while preserving an accurate record of earlier disclosures.
Illustrative securities-campaign disclosure template:
PAID ADVERTISEMENT FOR [issuer's legal name]. SilverWars LLC [has received / is to receive / has received and is to receive] [amount and currency, distinguishing paid and outstanding amounts] from [payer's legal name and relationship to issuer] for [campaign services] during [campaign dates]. This item forms part of that campaign. Additional compensation: [quantity and material terms of securities or other benefits, or verified “none”]. Relevant securities interests: [verified company and participating-personnel interests, or verified absence of those interests]. This is paid promotional content. It does not provide personalized investment advice.
This example must be completed and adapted to the actual arrangement. Additional technical, risk, or other disclosures may be required.
Content review and approved workflows
Each campaign must have a documented publication workflow identifying its scope, approved channels, disclosure language, permitted sources, and responsible reviewers. Required sponsor approvals must be recorded before publication.
For timely industry reporting and social distribution, a sponsor may authorize a reusable template and defined publication parameters in writing. Posts may proceed under that authorization only when they stay within its approved subjects, sources, company language, and disclosure requirements. Every item still requires an internal check for accuracy, disclosure, and compliance with those parameters.
Template approval does not authorize new company-specific claims, revised technical interpretations, unsupported comparisons, or omitted cautions. Company-specific language must be approved for its intended use. Material departures, new technical summaries, and content outside the approved parameters require further review before publication. Any legal, exchange, platform, or contractual requirement for individual review continues to apply.
Contractors must use the current approved materials. Required disclosures must be included before publication, rather than added later as a routine step.
Accuracy and editorial judgment
Sponsored claims must have a reasonable factual basis and identify appropriate sources. Summaries, headlines, images, and excerpts must preserve the meaning, limitations, and context of the underlying material. An issuer announcement establishes what the issuer reported; it does not establish independent verification by us.
Sponsors may review paid material for factual accuracy, authorized company statements, and required disclosures. SilverWars retains the right to reject, revise, suspend, or remove material that is inaccurate, misleading, inadequately supported, or inconsistent with this policy.
Sponsorship does not give an advertiser control over unrelated editorial conclusions, a right to suppress legitimate criticism, or authority over community moderation. Paid participation must not be presented as independent public support.
Mining and technical information
Company-specific scientific or technical claims must be grounded in identified public disclosures and reviewed through the appropriate issuer approval process. Where NI 43-101 applies, publication must satisfy its applicable requirements, including Qualified Person involvement, attribution, terminology, and supporting disclosure. Other applicable mining-disclosure regimes must also be considered.
Identify the source document and its date, and the effective date of estimates where applicable. Preserve necessary distinctions and cautions for resources, reserves, exploration results, historical estimates, exploration targets, and preliminary economic assessments. Avoid selective highlights that obscure material limitations.
When citing an issuer's Qualified Person, accurately describe that person's role in the source material. State that a Qualified Person reviewed or approved our own publication only when documented approval covers that publication. Identify relevant qualifications and issuer relationships accurately. Links to technical reports or public filings provide supporting detail; they do not replace disclosures required within the publication.
Forward-looking statements and investment content
Plans, forecasts, development schedules, production expectations, and other forward-looking statements must be identified as such. Include the relevant assumptions, material risks, and required cautionary language near the statements, with links to supporting issuer disclosures where appropriate. Projections must not be presented as established outcomes.
Sponsored content must not contain personalized investment advice, buy or sell recommendations, price targets, promises of returns, or claims that an investment is safe or guaranteed. A disclaimer does not excuse a misleading statement or replace required sponsorship and compensation disclosure.
Trading and confidential information
Campaign participants must disclose relevant financial interests internally before contributing and observe the campaign's documented trading blackout, covering the engagement start through the stated campaign end, together with any longer applicable restriction.
Material nonpublic information must not be published, traded on, or passed to others for trading. Staff and contractors must not exploit knowledge of planned promotional activity to benefit from anticipated market movement. Suspected confidential or selectively disclosed information must be escalated before use.
Distribution and platform rules
Distribution must meet the advertising, securities, marketing, and platform requirements applicable to the campaign and its audience. Necessary translations and additional disclosures must be included for the intended market. Sponsor approval does not replace our own responsibilities.
Commercial email must use the required consent or other lawful basis, accurate sender identification, and a functioning unsubscribe mechanism. Privacy practices are addressed in the applicable site's Privacy Policy.
Sponsorship cannot purchase prohibited moderation actions. On Reddit, this includes paid post approval, paid pinning, removal of criticism, or advertising through moderator-controlled community features in exchange for compensation. Advertising disclosures do not authorize conduct prohibited by a platform.
Records, corrections, and contact
Campaign records must include the engagement terms, compensation details, source materials, approved templates and revisions, required approvals, publication dates and copies or links, disclosures, and material corrections. Retain these records for at least three years after the campaign ends, and longer where applicable obligations or preservation requirements demand it.
When a material error or missing disclosure is identified, review the affected content promptly and correct, withdraw, or suspend it as appropriate. Material corrections to accessible content should explain the change. Corrections must also address affected placements under our control, with partners notified where their action is needed.
For sponsorship questions, disclosure concerns, or correction requests, contact irs@silverwars.com and include the relevant URL or a copy of the material. We aim to acknowledge inquiries within five business days.