Sponsored Content Policy

Effective date: v1.3 October 25, 2025
Applies to: All content on SilverWars.com, SilverWars.org, SilverWars email newsletters, social posts, videos, and any off site placements that we produce or distribute.

Purpose

This policy sets clear rules for how paid promotions appear on our sites and channels, how we disclose compensation and conflicts, and how mining related content is handled under Canadian rules that issuers follow. Our goal is simple, clear labeling and repeatable steps that any listed company can review and rely on.

What counts as sponsored content

Sponsored content includes any article, newsletter, video, landing page, social post, or download that a company pays us to create or distribute. It also includes paid amplification of an issuer's own content on our channels.

Items that are not sponsored content include ordinary editorial posts that we write without payment or direction from a company. If an editorial post contains issuer supplied technical claims, we still apply the mining disclosure rules below.

Every sponsored item carries a fixed banner or link within the article post. The banner text must be present, readable on mobile and desktop, and remain visible for the life of the campaign. Links will direct to the paid disclosure of advertisement below.

Exact banner text used

Paid advertisement by [Issuer legal name]. SilverWars LLC received [cash amount and currency] and [describe any shares, options, warrants, success fee, or other compensation] for this placement. SilverWars staff [do or do not] hold securities of [Issuer]. A trading blackout applies from [start date] to [end date] for anyone at SilverWars who knows about this campaign. If this content includes scientific or technical information, it has been reviewed by [Qualified Person full name, designation], [independent or not independent] of the issuer, and readers should refer to the issuer’s technical reports on SEDAR+ for full details. This is paid marketing, not investment advice or independent research. Forward looking statements are subject to risks and assumptions described in the issuer’s public filings, actual results may differ.

Where space is limited, such as on social media, we use an abbreviated version that still names the sponsor and the fact of payment, for example:
Ad, paid by [Issuer], SilverWars was paid [cash and any securities], this is advertising, not investment advice. Link to the full banner appears in the first comment or the bio link.

Placement rules

  • Web pages, place the banner above the title and repeat a shorter line at the end of the article.
  • Email, place the banner at the top of the newsletter and repeat above the call to action button.
  • Video, state the banner in the description and on screen in the first few seconds as a text slide or lower third.
  • Social posts, include the short form disclosure in the post text and link to the full banner.
  • PDFs and downloads, show the full banner on the cover page.

Compensation and conflicts disclosure

  • We disclose total cash compensation and describe any non cash items such as shares, options, warrants, success fees, or revenue shares.
  • If we hold any issuer securities, we state that fact. If we do not, we state that we do not.
  • We run a trading blackout for all staff with knowledge of a live campaign, from the start date of the engagement through the stated end date.
  • We keep a public list of current and recent sponsors on our Advertisers and Conflicts page, which includes the name of the issuer and the type of compensation.

Mining disclosure rules, NI 43 101

If a sponsored item mentions resources, reserves, grades, drill results, metallurgical results, PEAs, PFS, or FS data, we require the following on the page:

  1. Qualified Person attribution naming the QP, professional designation, and whether the QP is independent of the issuer.
  2. Source and effective date for the data, with a link to the supporting technical report on SEDAR+.
  3. Standard cautions when discussing exploration targets or historical estimates. We avoid calling mineral resources “ore.”
  4. No selective presentation of drill highlights without context such as true width, method, and whether results are preliminary.
  5. Issuer confirmation that the statements match the issuer’s current public disclosure.

This line is added where applicable at the end of any paragraph that contains technical data:

Scientific and technical information in this section was reviewed and approved by [QP name, designation], [independent or not independent] of the issuer, with an effective date of [date]. See SEDAR+ for the issuer’s technical reports.

Forward looking information

When a sponsored item includes statements about plans, timelines, production, costs, funding, or other non historical goals, place a short Forward looking information box directly beside those statements.

Suggested wording:

This content includes forward looking information based on assumptions about commodity prices, financing, permits, development timelines, and other factors. Actual results may differ due to risks described in the issuer’s public filings. The issuer has no obligation to update these statements except as required by law.

No investment advice or research

Sponsored items are paid marketing. We do not publish buy or sell recommendations, price targets, or personalized advice in sponsored items. Readers should do their own research and speak with a registered adviser for advice that fits their situation.

Email and off site distribution

If a sponsored item is sent by email to Canadian recipients, our messages include consent language, sender identification with a postal address, and a working unsubscribe link processed within ten business days. Off site placements such as native ads carry the same sponsor banner or link in the first visible field.

Records and audit trail

For every campaign we keep, at minimum, the engagement letter, compensation details, creative drafts, approvals, dates and times of publication, distribution lists, and any QP confirmations. We retain these records for three years.

Corrections and complaints

If a sponsored item is inaccurate, we will correct or remove it and add a note describing the change. For questions or complaints about a sponsored item, contact us at irs@silverwars.com. We aim to reply within five business days.

Regional compliance

United States

  • We follow the FTC Endorsement Guides. Disclosures about paid relationships must be clear, close to the claim, and unavoidable. Acceptable short tags include #ad or Paid partnership with [Issuer]. Hidden or cryptic tags are not acceptable.
  • Sponsored items are advertising, not research. We avoid personalized advice or price targets.
  • Emails about sponsored items follow CAN SPAM rules.
  • If a placement is targeted advertising, users may opt out through the links we provide. If state law requires a Do Not Sell or Share link or recognition of Global Privacy Control signals, we honor those settings through our privacy tools.

Canada

  • We follow the Competition Act and Ad Standards Influencer Disclosure Guidelines. Our labels name the sponsor and state that payment was received.
  • Email sends to Canadians follow CASL consent, identification, and unsubscribe rules.
  • Mining content follows NI 43 101 as described above.
  • For exchanges such as TSXV and CSE, we support issuer disclosure by supplying fee, term, and arm’s length statements for the issuer’s news release when requested.

Mexico

  • We label posts to Spanish speaking audiences with a clear notice such as Publicidad pagada por [Emisor] or tags like #PublicidadPagada or #ContenidoPatrocinado, placed at the start of the post where possible.
  • Claims must be truthful and supported by the issuer’s public disclosures. We avoid implying performance or investment promises.
  • Email and privacy practices are described in our Privacy Policy. Requests and complaints go to irs@silverwars.com.

Europe, including EEA

  • We follow the Unfair Commercial Practices Directive rules on clear ad identification. Ads must be identifiable as advertising and not disguised as editorial.
  • Where the Digital Services Act applies to an interface, we identify the sponsor and provide meaningful information about main targeting parameters for the ad, available through an Ad info link.
  • Country specific ad codes may apply. We adopt common labels such as Advertisement, Paid partnership with [Issuer], or #ad at the start of posts.
  • Investment content is advertising, not investment research. We do not give personal recommendations.

Australia

  • We follow the Australian Consumer Law and the AANA codes for clear, upfront disclosure, using labels such as Paid partnership with [Issuer] or #ad.
  • Creators must disclose material connections and may not make claims the issuer has not published.
  • If content reaches mining audiences with technical claims, we apply the same factual controls described in the NI 43 101 section.

Short form labels by region and language

  • Canada, English, Ad, paid by [Issuer]
  • Canada, French, Publicité payée par [Émetteur]
  • United States, Ad, paid by [Issuer]
  • Mexico, Spanish, Publicidad pagada por [Emisor] or #PublicidadPagada
  • Europe, English, Advertisement, paid by [Issuer] or #ad
  • Europe, German, Anzeige, bezahlt von [Emittent]
  • Europe, French, Publicité payée par [Émetteur]
  • Australia, Ad, paid by [Issuer] or Paid partnership with [Issuer]

Contact

For sponsorships, campaign logistics, and compliance email irs@silverwars.com.