Updated Effective date: v1.3 October 25, 2025
Contact: irs@silverwars.com
Scope: SilverWars.com, SilverWars.org, newsletters, Reddit communities, YouTube, and off site placements we produce or distribute.
What we do
We place your company story in front of retail and professional readers who follow mining and materials. We write sponsor‑labeled features, run newsletter placements, and coordinate Reddit and YouTube campaigns that point back to your filings and core messages through our 1+ million follower network. We do not provide investment advice, we do not sell securities, and we do not represent government agencies. Our role is paid media and audience development.
Channels at a glance
1.4 Million Follower Network
SilverWars.com
Newsletters
YouTube
Audience note: We reach retail investors and industry readers in mining, materials, technology, and public‑sector procurement. Along with the largest list of government agencies across the world.
Media Kit
For most recent media kit send requests to: irs@silverwars.com
Current Sponsors and Past Contracting Work
The Monarch
Process
- Intake and goals
Objectives, audience, timeline, budget, and compliance scope. - Compliance check
NI 43‑101 controls if technical claims appear, forward‑looking box, paid banner copy. - Creative
Drafts for article, newsletter, Reddit, and YouTube copy, with issuer review. - Launch
Roll out across channels, staggered by day and time windows. - Reporting
Impressions, reach, watch time, CTR, site sessions, and community feedback.
Measurement
- Web, sessions, unique users, read time, CTA clicks
- Newsletter, sends, opens, clicks, top links
- Reddit, views, upvotes, comments, click‑outs
- YouTube, views, avg view duration, clicks to site
Creative standards
- Plain English headlines that match the article body
- Balanced presentation of drill or study info with context
- Charts and maps with scale bars and sources
- No superlatives like “world class” unless backed by issuer data
SILVERWARS
Disclosures and compliance
All sponsored items carry a paid banner or link at the top. If space is tight, we use a short label and link to the full banner.
Exact banner text
Paid advertisement by [Issuer legal name]. SilverWars LLC received [cash amount and currency] and [describe any shares, options, warrants, success fee, or other compensation] for this placement. SilverWars staff [do or do not] hold securities of [Issuer]. A trading blackout applies from [start date] to [end date]. If this content includes scientific or technical information, it has been reviewed by [Qualified Person full name, designation], [independent or not independent] of the issuer, and readers should refer to the issuer’s technical reports on SEDAR+. This is paid marketing, not investment advice or independent research. Forward looking statements are subject to risks and assumptions described in the issuer’s public filings.
Short labels
- EN, Canada or US, Ad, paid by [Issuer]
- FR, Canada, Publicité payée par [Émetteur]
- ES, Mexico, Publicidad pagada por [Emisor]
- EU/UK, Advertisement, paid by [Issuer] or #ad
- AU, Paid partnership with [Issuer] or #ad
Forward‑looking box
This content includes forward‑looking information based on assumptions about commodity prices, financing, permits, development timelines, and other factors. Actual results may differ. See the issuer’s public filings. The issuer has no duty to update except as required by law.
NI 43‑101 and peer codes
- We work with the named the Qualified Person, designation, independence, and effective date, with a link to SEDAR+.
- We avoid calling resources “ore”, provide method and context for drill highlights, and mark historical or target data with cautions.
- For other regions, we align with SEC SK‑1300, JORC 2012, PERC or SAMREC as applicable and include a Competent Person line when needed.
Regional addendum
United States
- FTC Endorsement Guides, disclosures must be clear, near the claim, and easy to notice.
- Emails follow CAN‑SPAM. If state law calls for a Do Not Sell or Share link or GPC signals for targeted ads, that control lives in our Privacy Policy.
Canada
- Competition Act and Ad Standards rules for clear sponsor labeling.
- CASL for email consent, identification, and unsubscribe.
- NI 43‑101 controls for technical statements and QP attribution.
- TSXV and CSE issuers often file a promotional engagement news release with fee, term, arm’s‑length status, and any approvals, we supply those facts.
Europe, including UK and EEA
- Unfair Commercial Practices Directive and platform ad rules apply. Ads must be identifiable as ads, not editorial. Where the Digital Services Act applies, we identify the sponsor and basic targeting info via an Ad info link.
Australia
- Australian Consumer Law and AANA codes, use up‑front labels and clear claims. For JORC content, include a Competent Person line with consent where needed.
Mexico
- Use visible labels such as Publicidad pagada por [Emisor], keep claims truthful, and match the issuer’s public disclosure.
Additional Compliance Notices
SILVERWARS
SILVERWARS
Records and audit trail
We keep the engagement letter, compensation, drafts, approvals, publication timestamps, distribution lists, and QP confirmations where applicable. Retention period, three years.
Pricing and scope
Pricing depends on channel mix, content volume, and schedule. We provide a written scope with deliverables, dates, and fees. Securities or options, if part of compensation, are disclosed in the banner and recorded on our Advertisers and Conflicts page.
Contact
Questions or bookings, irs@silverwars.com.
Version history
- v1.3, Updated October 25, 2025.